Brand Launch, Press Releases & Media Relations, Influencers Marketing
BOSS store opening launch party in Romania.
Ambassadors: 12 VIPs. Over 300 guests and influencers.
For the BOSS store opening event we coordinated 12 ambassadors (VIPs and bloggers) in order to promote the brand and its launch in social media and press.
Partners: Hendricks Gin and Automobile Bavaria . Estimated free media coverage : 60.750 euro.
The Press Release sent after the launch event was published by 21 of the most important publications in Romania.