Brand Launch, Press Releases & ​Media Relations, Influencers Marketing

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BOSS store opening launch party in Romania.

Ambassadors: 12 VIPs​. Over 300 guests and influencers​.

For the BOSS store opening event we coordinated 12 ambassadors (VIPs and bloggers) in order to promote the brand and its launch in social media and press. 

Partners: Hendricks Gin and Automobile Bavaria . Estimated free media coverage : 60.750 euro​.

The Press Release sent after the launch event was published by 21 of the most important publications in Romania.