Vision
I believe creativity is not enough. Most creatives come up with good ideas. But the difference is made by those who also know how to make their ideas happen. I know what works and what doesn’t. Be sure I have already challenged an idea on almost every aspect before I pitch it to you.
Bio
I am an awarded Creative Director with 17 years expertise in advertising, earned in two of the biggest network agencies in Romania: Mullen Lowe & Golin (both part of Interpublic Group). I bred my creative skills and refined my multidisciplinary vision in masterclasses at Cannes Lions, Berlin, Belgrade and London.
Started in PR and communication, continued in ATL as Creative Director and then, Creative Integration Director, mixing strategic vision, planning skills and interdisciplinary creativity in order to develop and implement complex cross channel campaigns that brought together concept generation & development, PR, digital, interactive & BTL layers.
Worked on briefs in almost any business field, for brands like: BancPost, Beck’s, Bucegi, Colgate-Palmolive, Coca-Cola, Ferrero, Gothaer, GSK, Habitat for Humanity, Johnson&Johnson, KFC (Sphera Group), LIDL, L’Oreal, Mastercard, Mega Image, Mercedes-Benz, Orange, The Romanian Red Cross, The European Parliament, Tocmai.ro, Staropramen, Stella Artois, Tuborg, Unilever, Unicef, ZIZIN.
My work has been rewarded with over 40 awards in both local and international festivals (Effie, IPRA Awards, Internetics, Romanian PR Award, ADC RO, Sabre Awards, Webstock).
I joined Line Agency for the challenge of helping shape a new age type of creative practice.
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Ruxandra
Micsunescu